Before launching different qualified traffic generation operations, it is first necessary to know what it refers to and how to drive targeted traffic to your site.
If traffic represents the total number of visitors to a targeted website.
Qualified traffic represents a segment of visitors that is directly related to the purpose of a site or the products, and services sold there.
This is a niche of potential consumers who constitute the core target of a company.
The interest of being able to attract this traffic to a website is therefore essential for a successful presence on the Web.
Proven Tactics to Drive Traffic to Your Website
Implementing several levels of actions to generate qualified traffic on a site is synonymous with positive contributions to a business.
Gaining market share over the competition. The actions to be implemented for the generation of targeted traffic areas:
- With the creation of general traffic.
- Targeted traffic is acquired over the medium or even long term.
- By implementing and coordinating different types of actions simultaneously.
Best Ways to Increase Traffic to Your Website
- A Good Starting Point.
Once your site has been designed, designed, developed, and put online, it’s time to let the major search engines know. And Google is by far the first – that your site exists!
For this, SEO techniques are necessary from the very first days of the site:
A. Natural Referencing.
B. Paid Referencing.
An effective natural referencing and source of targeted traffic take into account a good technical and semantic optimization of the site.
Keywords or expressions directly related to the company’s activity must be inserted into the various content pages.
Paying particular attention to the initial natural referencing allows Google to locate the site, and above all allows Internet users to land on its pages via their search by keywords.
Paid referencing will be just as useful to boost the site’s visibility a little more and generate a targeted segment of Internet users.
Google Adwords allows you to create and launch sponsored link campaigns with the purchase of keywords.
Buying keywords used by the target of a site is again a source of qualified traffic.
- Set up Netlinking Operations.
The idea here is to identify the different sites, blogs, forums, etc. In relation to the niche of Internet users to be redirected to the site.
Introducing links to the website will then allow this segment of potential consumers to get there easily and quickly with just one click.
- Create the Content on Satellite Sites.
The Web is full of thematic sites, webzines, portals, and forums. Each of which has its own speciality like decoration, cooking, business services, etc.
A good job of researching and targeting these sites will then make it possible to publish content – articles, briefs, etc.
On these sites in order to directly address the core target audience.
- Create content for Search Engines.
Google highly values the content of websites. But quality content is varied, original and changed frequently.
The texts of the different pages of the site will then have to reflect this qualitative approach so that Google rewards the site with a better ranking on its results page.
- Retrieve Emails.
Building a base of qualified contacts is a great way to turn them into repeat visitors to your site.
For this, offering a subscription to the newsletter is a good way, like offering the subscription to receive a discount, an exclusive good plan.
This also allows in the long term to create rich and targeted traffic.
- Publish Press Releases.
A well-written and well-angled press release makes it possible to present objectively – and therefore with weight – the strengths of a site, of a company, the quality of its services, and its innovative aspect.
In this way, the relays of Opinions, like journalists, will be able to relay information and convince the Internet users concerned to visit such and such a site.
- Use Web Banners.
Creating and running Flash banners is a great way to increase targeted traffic.
Designed as a press announcement, a Web banner will ‘speak’ directly to the target of the site by allowing them to go to its pages by clicking on the banner.
Many Web agencies exist to support advertisers in their approach like Deliveready LLP.
- Be Present and Active on Social Media.
Community platforms attract a massive number of Internet users to their various pages.
Being present and active on Facebook, Twitter or Instagram gives companies the opportunity to seduce their target.
And this is in 2 main ways: either by investing in advertising or by establishing a regular dialogue with the community of Internet users “Fans” or “Followers”.
This is all about How to Drive Targeted Traffic to your Site.
