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Focus on the activity of e-commerce sites is a crucial aspect of their success and profitability. i.e. the conversion rate. You might have questions regarding the conversion rate What is the conversion rate and How to increase the conversion rate of an e-commerce site?

Define Conversion Rate

The conversion rate of an e-commerce site is the percentage of Internet users who have converted their visit into a purchase.

This rate translates into a percentage that is simply calculated: just divide the number of orders by the number of visits.

Conversion Rate = Number of Orders / Number of Visits

And you get the conversion rate of your merchant site. Then why seek to increase it? Mainly for reasons of profitability.

Because it is much more expensive to acquire new customers than to facilitate the conversion of loyal visitors into an act of purchase.

In other words, the more the conversion rate increases, the more the commercial profitability also increases.

Our advice to increase the conversion rate of your online store Increasing the conversion rate of your e-commerce site goes through 2 phases:

• An audit stage.

• A stage of actions to be implemented.
  

Use a “heat map” These small pieces of software are used to identify the places where visitors click the most.

Using on, it will help you identify the different areas of your site where important information should be placed and think about a new organization of your pages.

Set up a Feedback System.

Getting feedback from your visitors is a good way to increase their purchase visit. Tools such as 4Q are especially recommended.

This is a survey tool that is submitted to your Internet users at the end of their navigation.

By having regular feedback, you will be able to erase errors and highlight the good points.

Work on the Landing Page.

The landing page is the page of your site on which the user will land after clicking on a sponsored link ad.

It is therefore a strategic gateway to the success of your e-commerce site.

The landing page must be worked as a support in its own right:

• Photo.

• Brand Promise.

• Consumer Benefit.

• Clear Offer.

• Call to action.

Develop Maximum Sailing Pleasure.

React in response to your customers’ feedback and set up optimal ergonomics and browsing pleasure on your online store.

For example, seek to reduce the number of clicks and scrolling,

• Opt for a horizontal menu that easily catches the eye.

• Set up quality product zooms.

• Professional product photos.

A product line presentation in the form of a kiosk or carousel is also a good idea.

And finally, make sure that the loading time of your pages is reduced to a strict minimum so as not to tire your cyber buyers.

You may outsource the SEO services from Deliveready LLP as well. They are good at it.

Enhance the Brand Image.

Are customers happy with the quality of your products? Make it known by inserting customer testimonials that will play an important role in prescription.

Reassured visitors will more easily become happy customers. News articles congratulating you?

Well, post them on your pages. In short, seek to enhance your brand image through the external recognition of your company and its products.

Advertising Content.

The catchphrases, slogans, product descriptions, and consumer benefits. These are all content elements that it is good to turn into market sauce.

Think of your site as an advertising medium in its own right, bring your online store to life with dynamic and commercial content.

Call to Action (CTA).

Short, clear and powerful texts. “Call to action” as beacons Encourage your visitors to take action on your different pages:

• Order a Product

• Continue Shopping

• Check the availability in stock

• Choose your colour

• Recommend to a friend

These marketing techniques have proven themselves, so do not hesitate to use them in turn. This is all about how to increase the conversion rate of an e-commerce site.